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THEME PARK OPENS MAY 6, 2023
This policy will cover two types of information gathered at the Site, personal and aggregated. The term “personal information” refers to data you voluntarily provide while using the Site that identifies you and/or the company or group on whose behalf you are accessing and using the Site. Examples of personal information may include data collected in connection with our services, such as your name, e-mail address, phone number, company affiliation, physical address and/or certain other personal information. The term “aggregated data” refers to general information regarding Site visitors and users that relates specifically to the Site, e.g., traffic patterns, number of visits to certain pages, visits from other web sites or to third-party web sites linked to the Site, use of particular services and interest in services, information or features of the Site or other parties made available through or found at the Site.
Magic Springs seeks to ensure that the personal information we obtain from you is not used in a way that you may not be aware of or to which you may not be agreeable. You may wish to submit an information request about the property, participate in one of our promotions, or subscribe to our e-mail or postal mail lists. In response, we may ask for information such as your name and postal address. In the event you opt to provide us with this information, we will only use it for the purpose specified by you when providing such information. In deciding whether to join such lists, please note that they are only used for Magic Springs purposes. We do not sell, rent, or share any of your personal information with any other party, including third-party joint promoters, nor do we use it for commercial purposes, with the exception of the reservation interface and our e-mail notification program. You may request to be removed from our lists at any time. All emails distributed to our lists will contain easy, online access to unsubscribe.
PERMISSION FOR USE
WITHDRAWING CONSENT TO USE
USE OF AGGREGATED DATA
Magic Springs is interested in improving the Site and may develop and offer new features and services. We monitor aggregated data regarding use of the Site for marketing purposes and to study, improve, and promote use of the Site. In connection with such purposes, Magic Springs may share aggregated data with third parties collectively and in an anonymous way. Disclosure of aggregated data does not reveal personal information about individual Site users in any way that identifies who they are or how to contact them.
To enable features at the Site, Magic Springs may assign one or more “cookies” to your Internet browser. Cookies, among other things, speed navigation though our Site, keep track of information so that you do not have to re-enter it each time you visit our Site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer’s hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of any user.
THIRD-PARTY MONITORING SOFTWARE
This site is being monitored by one or more third-party monitoring software(s) and may capture information about your visit that will help us improve the quality of our service.
CHILDREN’S PRIVACY & PARENTAL CONSENT
Please be aware that Magic Springs has designed this Site to be used for information only purposes by all ages; however, as with any Site parental consent is encouraged.
You must be at least 18 years old to submit personal information on our Site. Should Magic Springs inadvertently acquire personal information or any other data from users under the age of 18, Magic Springs will not knowingly provide this data to any third party for any purpose whatsoever, and any subsequent disclosure by Magic Springs would be due to the fact the user under 18 used the Site and submitted personal information without solicitation by or permission from Magic Springs.
LINKS PROVIDED TO OTHER SITES
Magic Springs may provide links to a number of other web sites that we believe might offer you useful information and services. However, those sites may not follow the same privacy policies of Magic Springs. Therefore, we are not responsible for the privacy policies or the actions of third parties, including without limitation, any web site owners whose sites may be reached through this Site, nor can we control the activities of those web sites. We urge you to contact the relevant parties controlling these sites or to access their on-line policies for the relevant information about their data collection practices before submitting any personal information or other sensitive data.
WHAT INFORMATION IS SECURE? WHAT ISN’T?
E-mail communication to and from our site is not secure unless clearly noted otherwise. This is a risk inherent in the use of e-mail. Please be aware of this when requesting information or sending forms to us by e-mail.
When working with our internal database created by online opt-in activity on the Magic Springs site, we employ industry standard encryption technologies to help protect consumer data.
POLICY MODIFICATIONS & CONTACTING MAGIC SPRINGS
1701 East Grand Avenue
Hot Springs, AR
Mail and Inquiries to:
1701 East Grand Avenue
Hot Springs, AR
This Privacy Statement describes below the privacy practices of Magic Springs for data that we collect:
Collectively, we refer to the Websites, the Apps and our Social Media Pages, as the “Online Services” and, together with offline channels, the “Services.” By using the Services, you agree to the terms and conditions of this Privacy Statement.
Personal data applies to any data that can identify you as an individual or relate to an identifiable individual. At various points during your stay and experience with Magic Springs, we collect Personal Data in accordance with law, such as:
In more limited circumstances, we also may collect:
We collect Personal Data in a variety of ways:
PHYSICAL & MOBILE LOCATION-BASED SERVICES
We collect Personal Data if you download one of our Apps or choose to participate in certain programs. For example, we may collect the precise physical location of your device by using satellite, cell phone tower, WiFi signals, or other technologies. We will collect this data if you opt in through the App or other program (either during your initial login or later) to receive the special offers and to enable location-driven capabilities on your mobile device. If you have opted-in, the App or other program will continue to collect location data when you are in or near a participating property until you log off or close application (i.e., the App or other program will collect this data if it is running in the background) or if you use your phone’s or other device’s setting to disable location “Other Data” are data that generally do not reveal your specific identity or do not directly relate to an individual. To the extent Other Data reveal your specific identity or relate to an individual, we will treat Other Data as Personal Data.
Other Data include:
We collect Other Data in multiple ways:
USE OF PERSONAL DATA AND OTHER DATA
We use Personal Data and Other Data to provide you with Services, to develop new offerings and to protect Magic Springs Theme and Water Park and our guests as detailed below. In some instances, we will request that you provide Personal Data or Other Data to us directly. If you do not provide the data that we request, or prohibit us from collecting such data, we may not be able to provide the requested Services.
We use Personal Data and Other Data for our legitimate business interests, including the following:
Provide the Services you request. We use Personal Data and Other Data to provide Services you request, including:
We will use Personal Data and Other Data to manage our contractual relationship with you, because we have a legitimate interest to do so and/or to comply with a legal obligation.
Personalize the Services according to your Personal Preferences. We use Personal Data and Other Data to personalize the Services and improve your experiences, including when you contact our call center, visit one of our properties or use the Online Services, to:
Communicate with you about goods and services according to your Personal Preferences. We use Personal Data and Other Data to:
Season Pass Programs. We use Personal Data and Other Data to:
Sweepstakes, activities, events, and promotions. We use Personal Data and Other Data to allow you to participate in sweepstakes, contests, and other promotions and to administer these activities. Some of these activities have additional rules and may contain additional information about how we use and disclose your Personal Data. We suggest that you read any such rules carefully.
We use Personal Data and Other Data in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so.
Business Purposes. We use Personal Data and Other Data for data analysis, audits, security and fraud monitoring and prevention (including with the use of closed-circuit television, card keys, and other security systems), developing new goods and services, enhancing, improving, or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
We use Personal Data and Other Data in this way to manage our contractual relationship with you, comply with a legal obligation, and/or because we have a legitimate interest to do so.
DISCLOSURE OF PERSONAL DATA AND OTHER DATA
Our goal is to provide you with the highest level of hospitality and, and to assist us with doing so do so, we share Personal Data and Other Data with the following:
We will use and disclose Personal Data as we believe to be necessary or appropriate:
We may use and disclose Other Data for any purpose, except where we are not allowed to under applicable law. In some instances, we may combine Other Data with Personal Data (such as combining your name with your location). If we do, we will treat the combined data as Personal Data if it is combined.
This Privacy Statement does not address, and we are not responsible for the privacy, data, or other practices of any entities outside of Magic Springs, including Franchisors, Owners, Strategic Business Partners or any third party operating any site or service to which the Services link, payment service, loyalty program, or website that is the landing page of the high-speed Internet providers at our properties. The inclusion of a link on the Online Services does not imply endorsement of the linked site or service by us. We have no control over, and are not responsible for, any third party’s collection, use and disclosure of your Personal Data.
In addition, we are not responsible for the data collection, use, disclosure or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RMS or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any Personal Data you disclose to other organizations through or the Apps or our Social Media Pages.
We seek to use reasonable organizational, technical, and administrative measures to protect Personal Data. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “Contacting Us” section, below.
CHOICES, ACCESS, AND RETENTION
You have choices when it comes to how we use your data, and we want to ensure you have the information to make the choices that are right for you.
If you no longer want to receive marketing-related emails, you may opt out by writing an email to firstname.lastname@example.org or by following the instructions in any such email you receive from us.
We will try to comply with your request as soon as reasonably practicable. If you opt out of receiving marketing emails from us, we may still send you important administrative messages, from which you cannot opt out.
HOW YOU CAN ACCESS, CHANGE OR SUPPRESS YOUR PERSONAL DATA
If you would like to review, correct, update, suppress, restrict or delete Personal Data that you have previously provided to us, or if you would like to receive an electronic copy of your Personal Data for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by law), you can contact us at email@example.com so or by mail:
1701 East Grand Avenue
Hot Springs, AR 71901
In your request, please make clear what Personal Data you would like to have changed, whether you would like to have your Personal Data suppressed from our database, or other limitations you would like to put on our use of your Personal Data. For your protection, we only fulfill requests for the Personal Data associated with the email address that you use to send us your request, and we may need to verify your identity before fulfilling your request. We will try to comply with your request as soon as reasonably practicable.
Please note that we often need to retain certain data for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or reservation, or enter a promotion, you may not be able to change or delete the Personal Data provided until after the completion of such purchase, reservation, or promotion). There may also be residual data that will remain within our databases and other records, which will not be removed. In addition, there may be certain data that we may not allow you to review for legal, security or other reasons.
We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or permitted by law.
The criteria used to determine our retention periods include:
Unless specifically requested, we ask that you not send us, and you not disclose, on or through the Services or otherwise to us, any Sensitive Personal Data (e.g., social security numbers, national identification number, data related to racial or ethnic origin, political opinions, religion, ideological or other beliefs, health, biometrics or genetic characteristics, criminal background, trade union membership, or administrative or criminal proceedings and sanctions).
If you have any questions about this Privacy Statement, please contact us at firstname.lastname@example.org, or by mail:
1701 East Grand Avenue
Hot Springs, AR 71901
Because your email communications to us may not always be secure, please do not include credit card or Sensitive Data in your emails to us.